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Who are we?
Born in the Alps 3 years ago, Cab9 Eyewear has gone from producing a limited number of sunglasses for friends and local seasonaires to shipping orders to customers around the globe. Many of you have been asking who's behind the brand and how did it start, so this week we sat down with Cab9's founders, Paul and Jono, and got to know a bit more about how it all came about.
J: I'm from Derby originally but have lived in the French Alps for the last 18 years and in The 3 Valleys for 13.
P: The plan was to use our expertise from years spent in the mountains and being involved in snow sports to create a range of affordable sunglasses that would perform in challenging environments and also look great. Somehow we seem to have pulled it off!How do you test your products?
P: We're fortunate in that we also run a snowboard school in the 3 Valleys in France so we're able to thoroughly test our designs, not just ourselves, but by giving samples to the instructors, our clients and to our network of friends who range from pro-snowboarders and skiers, to surfers, skaters, mountain bikers... The feedback we receive is then put into the final versions of our sunglasses. One aspect of testing in the mountains on the snow is that the light conditions are particularly extreme, we find that if a pair of sunnies work well on the mountain slopes they'll perform pretty much anywhere.
P: It would have to be The Edge as well, not just because it’s our most technical design, but because of the blood, sweat and tears we put into it. We actually raised the money to produce this model through a Kickstarter crowdfunding campaign. We needed €10,000 to be pledged or the project wouldn’t get funded. We were just short of our goal up until the final few days but after a nail-biting finish we got the funding we needed and we were able to get it into production. Receiving so many positive comments from our customers saying how much they love these sunnies made the hard work all the more worthwhile.
J: Yeah, it's great learning about developing new products and then being able to test them to see which features really work. Having the freedom to do what we want is also a great aspect of running Cab9!